SEO Specialist
If you were handed a product page that gets no search traffic, what are the first things you would check on the page itself?
What the interviewer is looking for
- This question tests on-page & content optimisation. Describes improving titles, headings, internal links and content depth to match intent, while keeping the page genuinely useful for readers.
- Strong answers: Checks whether it is indexed, the title and headings, match to search intent, content quality, internal links and duplicate content.
- Likely follow-up: If the page is indexed and the content looks fine, what would you check next?
Another way it may be asked: A page selling a pair of running shoes gets zero visits from search. What would you look at on that page first?
A structure to follow: Answer, explain, example, limits
- Step 1
Answer
Give your direct answer in the first sentence so the interviewer knows where you are going.
- Step 2
Explain
Say how it works or why you would do it that way, in plain words before jargon.
- Step 3
Example
Anchor it in something you have actually done or seen, with the detail that shows hands-on experience.
- Step 4
Limits
Say when your approach would not be the right one. It shows judgement.
This is guidance on shape, not a script. Use your own real experience and facts; never invent details to fill a gap. See the STAR guide and answer frameworks.
Common slips
- Reciting a definition without showing you have applied it.
- Using terms you cannot explain if asked a level deeper.
- Claiming experience beyond what you can discuss in detail.
How to practise it
Say the answer in 90 seconds, then answer the follow-up as if it were a new question.
Related questions
- How do you balance writing for readers with optimising for search engines when the two seem to pull in different directions?
- How would you figure out which search terms a small local bakery should try to rank for?
- How do you keep up with changes to how search engines rank pages, and what is something you learned recently?
- Organic traffic drops by thirty percent overnight across the whole site. Walk me through how you would investigate.
- Tell me about a time you had to prove the value of your search work to someone who only cared about revenue.