Question bank

Interview questions, with guidance on how to answer

834 questions across 64 roles. Open one to see what a strong answer includes and common slips, then drill it out loud with Ava. New to answer structure? Start with the learning hub.

834 questions.

TechnicalEntry levelSEO Specialist
How would you figure out which search terms a small local bakery should try to rank for?
Tests: Keyword & intent research
TechnicalEntry levelSEO Specialist
If you were handed a product page that gets no search traffic, what are the first things you would check on the page itself?
Tests: On-page & content optimisation
BehaviouralEntry levelSEO Specialist
How do you keep up with changes to how search engines rank pages, and what is something you learned recently?
Tests: Curiosity & experimentation
TechnicalMid levelSEO Specialist
Organic traffic drops by thirty percent overnight across the whole site. Walk me through how you would investigate.
Tests: Technical SEO
BehaviouralMid levelSEO Specialist
Tell me about a time you had to prove the value of your search work to someone who only cared about revenue.
Tests: Analytics & reporting
TechnicalMid levelSEO Specialist
How do you earn quality links to a site today without relying on paid or spammy tactics?
Tests: Link building & digital PR
BehaviouralMid levelSEO Specialist
Tell me about a time you needed developers to prioritise a fix for search. How did you get it done?
Tests: Cross-team communication
TechnicalSeniorSEO Specialist
With more searches being answered directly by AI summaries, how would you change a content strategy to stay visible and still drive business results?
Tests: AI search & algorithm adaptation
TechnicalSeniorSEO Specialist
You are planning a site migration to a new domain and platform. What would your plan be to protect rankings?
Tests: Technical SEO
CaseSeniorSEO Specialist
How would you build a twelve-month organic search strategy for a company entering a new market, and how would you decide what to tackle first?
Tests: Keyword & intent research
BehaviouralAny levelSEO Specialist
Describe a search test you ran where the result surprised you. What did you do next?
Tests: Curiosity & experimentation
TechnicalAny levelSEO Specialist
How do you balance writing for readers with optimising for search engines when the two seem to pull in different directions?
Tests: On-page & content optimisation
CaseEntry levelSocial Media Manager
If a local coffee shop asked you which two social platforms to focus on first, how would you decide?
Tests: Platform & algorithm knowledge
TechnicalEntry levelSocial Media Manager
A follower leaves an angry comment about a late delivery on one of our posts. What would you do?
Tests: Community management
BehaviouralEntry levelSocial Media Manager
Tell me about a social media post or campaign from any brand that you admired recently, and why it worked.
Tests: Creativity & trend awareness
TechnicalMid levelSocial Media Manager
Walk me through how you plan a month of content for a brand, from goals to what actually gets posted.
Tests: Content strategy & creation
TechnicalMid levelSocial Media Manager
How do you decide whether a social campaign was successful, and which numbers do you pay the most attention to?
Tests: Social analytics & reporting
TechnicalMid levelSocial Media Manager
Tell me about a paid social campaign you managed. How did you set it up, and what did you change once it was running?
Tests: Paid social
BehaviouralMid levelSocial Media Manager
Tell me about a time a colleague or stakeholder wanted to post something you thought would land badly. How did you handle it?
Tests: Collaboration & stakeholder communication
TechnicalSeniorSocial Media Manager
A post from our account goes viral for the wrong reasons and journalists start calling. Walk me through your first few hours.
Tests: Crisis & reputation management