Question bank

Interview questions, with guidance on how to answer

834 questions across 64 roles. Open one to see what a strong answer includes and common slips, then drill it out loud with Ava. New to answer structure? Start with the learning hub.

572 questions match your filters.

TechnicalEntry levelSEO Specialist
How would you figure out which search terms a small local bakery should try to rank for?
Tests: Keyword & intent research
TechnicalEntry levelSEO Specialist
If you were handed a product page that gets no search traffic, what are the first things you would check on the page itself?
Tests: On-page & content optimisation
TechnicalMid levelSEO Specialist
Organic traffic drops by thirty percent overnight across the whole site. Walk me through how you would investigate.
Tests: Technical SEO
TechnicalMid levelSEO Specialist
How do you earn quality links to a site today without relying on paid or spammy tactics?
Tests: Link building & digital PR
TechnicalSeniorSEO Specialist
With more searches being answered directly by AI summaries, how would you change a content strategy to stay visible and still drive business results?
Tests: AI search & algorithm adaptation
TechnicalSeniorSEO Specialist
You are planning a site migration to a new domain and platform. What would your plan be to protect rankings?
Tests: Technical SEO
TechnicalAny levelSEO Specialist
How do you balance writing for readers with optimising for search engines when the two seem to pull in different directions?
Tests: On-page & content optimisation
TechnicalEntry levelSocial Media Manager
A follower leaves an angry comment about a late delivery on one of our posts. What would you do?
Tests: Community management
TechnicalMid levelSocial Media Manager
Walk me through how you plan a month of content for a brand, from goals to what actually gets posted.
Tests: Content strategy & creation
TechnicalMid levelSocial Media Manager
How do you decide whether a social campaign was successful, and which numbers do you pay the most attention to?
Tests: Social analytics & reporting
TechnicalMid levelSocial Media Manager
Tell me about a paid social campaign you managed. How did you set it up, and what did you change once it was running?
Tests: Paid social
TechnicalSeniorSocial Media Manager
A post from our account goes viral for the wrong reasons and journalists start calling. Walk me through your first few hours.
Tests: Crisis & reputation management
TechnicalAny levelSocial Media Manager
When a platform changes its algorithm and your reach suddenly drops, how do you respond?
Tests: Platform & algorithm knowledge
TechnicalEntry levelRecruiter
If you had to find five strong candidates for a hard-to-fill role by the end of the week, where would you start?
Tests: Sourcing & pipeline building
TechnicalMid levelRecruiter
Walk me through how you run a phone screen to decide whether someone should move forward.
Tests: Candidate screening & assessment
TechnicalMid levelRecruiter
A top candidate tells you they have a competing offer that pays more. How do you handle that conversation?
Tests: Offer negotiation & closing
TechnicalSeniorRecruiter
How do you push back on a senior leader who wants to skip steps in the process to hire someone they already know?
Tests: Hiring manager partnership
TechnicalAny levelRecruiter
During an interview, a hiring manager asks a candidate whether they plan to have children. What do you do?
Tests: Fair & compliant hiring
TechnicalAny levelRecruiter
Tell me about a hire you are proud of where you had to work hard to find or win over the person.
Tests: Sourcing & pipeline building
TechnicalEntry levelHR Generalist
What would make a new hire's first week feel well organised, and what would you set up before they arrive?
Tests: Onboarding & employee lifecycle