Sales Development Representative
Tell me about a time you faced a lot of rejection or setbacks in a row. How did you keep going?
What the interviewer is looking for
- This question tests resilience & coachability. Shares a real stretch of rejection or feedback, what they changed as a result, and shows steady motivation without blaming others.
- What to bring out: A real example, healthy coping habits, and a change in approach rather than just pushing harder.
- Expect a follow-up like: What did you change about your approach as a result?
Another way it may be asked: Think of a time you kept hearing no, at work, school or anywhere. What did you do to stay motivated?
A structure to follow: STAR, with the weight on Action and Result
- Step 1
Situation
One or two sentences: where, when and what was at stake. Pick a real example you were close to.
- Step 2
Task
What you personally were responsible for. Say "I", not only "we", so the resilience & coachability you showed is visible.
- Step 3
Action
The two or three things you did and why you chose them over the alternatives. This should be about half your answer.
- Step 4
Result
What changed, in your own measure of it, and what you would do differently. Only use numbers you can stand behind.
This is guidance on shape, not a script. Use your own real experience and facts; never invent details to fill a gap. See the STAR guide and answer frameworks.
Common slips
- Describing what the team did without saying what you did.
- Choosing an example with no clear outcome, or one you cannot answer detailed questions about.
- Ending on the action and skipping the result and what you learned.
How to practise it
Write two bullet points for each STAR letter, then say the answer aloud in about two minutes.
Related questions
- Tell me about feedback from a manager or call review that changed how you sell or communicate.
- If I gave you a list of fifty companies and asked you to book meetings, how would you decide who to contact first and what to learn about them?
- Walk me through how you would open a cold call to a busy operations manager who has never heard of us.
- When a prospect agrees to talk, how do you figure out whether they are actually a good fit before handing them to an account executive?
- A prospect says, just send me some information. What do you say next?